Customer Size Segments Example
Customer Size Segments Example #1
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CUSTOMER SIZE SEGMENTS California Commercial Health Care Market |
| Segment |
Range of Employees |
Representative Customers |
| Very Large and Large |
2000+ | Walt Disney Co. Gap, Inc. Nestle USA |
| Medium | 500-2000 | Frederick's of Hollywood Montgomery Securities Outdoor Recreation Group |
| Small | 5-500 | Royal Roofing Co. Onyx Pharmaceutical Canton Food Co. |
| Source: industry interview data |
| Customer Size Segments Example #2 |
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CUSTOMER SIZE SEGMENTS Coated Paper Market |
| Segment |
Range of Units (000 short tons) |
Representative Customers |
| Very Large | 75+ | Conde Nast Fingerhut Quad Graphics |
| Large | 25-75 | L.L. Bean Land's End National Geographic |
| Medium | 8-25 | Andersen Litho. Forbes US News & World Report |
| Small | < 8 | Computer World Hart Graphics Model Airplane News |
Source: industry interview data
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| Customer Size Segments Example #4 |
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CUSTOMER SIZE SEGMENTS Less-Than-Truckload (LTL) Market |
| Segment |
Range of Units (shipments/mo) |
Representative Customers |
| Very Large | 2001+ | Clorox Corp. Levi Strauss & Co. Avery Dennison Corp. |
| Large | 351-2000 | Lockheed Martin Pfizer, Inc. Kubota Tractor |
| Medium | 100-350 | Raychem Corp. Pacific Power Equipment Imperial Toy Co. |
| Small | < 99 | Smurfit Newsprint Ameron, Inc. Sunset Manufacturing |
Source: industry interview data
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