BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 7310
INDUSTRY: ADVERTISING
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
16
1997 SALES FOR THE INDUSTRY:
$ 2420

(Total Sales in $Millions)
OPERATING MARGIN:
19.4
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
141.3
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
25.5
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
VALASSIS COMMUNICATIONS INC
27.8 -25.2 170.1
#2:
OUTDOOR SYSTEMS INC
19.5 3.2 6.0
#3:
AEGIS GROUP PLC -ADR
13.0 -28.9 313.6
#4:
ACKERLEY GROUP INC
11.2 -73.3 21.7
Total of #1-4: 71.5 44.0 13.8

Industry Measures

Quartile Ranking

SIC Finder