BENCHMARKS REPORT
Industry Measure: Business Segment Data
SIC: | 7999 |
INDUSTRY: | AMUSEMENT AND RECREATION SYCS NEC |
BENCHMARKS FOR THE INDUSTRY |
NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 43 |
1997 SALES FOR THE INDUSTRY: $ 13304 (Total Sales in $Millions) |
OPERATING MARGIN: 11.5 (Allocated Operating Profits (divided by) Segment Sales) |
ASSET INTENSITY: 158.0 (Allocated Assets (divided by) Segment Sales) |
SALES GROWTH: 9.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
BENCHMARKS FOR THE TOP FOUR COMPETITORS |
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
#1: HILTON HOTELS CORP |
19.4 | 4.1 |
#2: BASS PLC -ADR |
14.5 | 13.1 |
#3: HARRAHS ENTERTAINMENT INC |
12.2 | 12.2 |
#4: MIRAGE RESORTS INC |
10.4 | 8.8 |
Total of #1-4: | 56.5 | 7.3 |