BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 7999
INDUSTRY: AMUSEMENT AND RECREATION SYCS NEC
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
43
1997 SALES FOR THE INDUSTRY:
$ 13304

(Total Sales in $Millions)
OPERATING MARGIN:
11.5
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
158.0
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
9.3
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
HILTON HOTELS CORP
19.4 4.1
#2:
BASS PLC -ADR
14.5 13.1
#3:
HARRAHS ENTERTAINMENT INC
12.2 12.2
#4:
MIRAGE RESORTS INC
10.4 8.8
Total of #1-4: 56.5 7.3

Industry Measures

Quartile Ranking

SIC Finder