BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2051 |
| INDUSTRY: | BREAD, OTHR BAKERY (NON-COOKIE,CRKR) |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 9 |
|
1997 SALES FOR THE INDUSTRY: $ 6574 (Total Sales in $Millions) |
|
OPERATING MARGIN: 4.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 56.4 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 13.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: INTERSTATE BAKERIES CP |
48.9 | 12.8 |
| #2: EARTHGRAINS CO |
25.3 | 3.4 |
| #3: FLOWERS INDUSTRIES INC |
21.9 | 7.4 |
| #4: TASTY BAKING CO |
2.3 | 11.3 |
| Total of #1-4: | 98.3 | 8.2 |