BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 4841
INDUSTRY: CABLE AND OTHER PAY TV SVCS
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
48
1997 SALES FOR THE INDUSTRY:
$ 30799

(Total Sales in $Millions)
OPERATING MARGIN:
6.9
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
417.3
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
41.2
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
TCI COMMUNICATIONS INC
20.0 5.6
#2:
TIME WARNER ENTMT CO -LP
13.8 8.1
#3:
MEDIAONE GROUP INC
7.6 -0.7
#4:
MEDIAONE GROUP INC
7.6 -0.7
Total of #1-4: 49.0 1.7

Industry Measures

Quartile Ranking

SIC Finder