BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2111 |
| INDUSTRY: | CIGARETTES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 6 |
|
1997 SALES FOR THE INDUSTRY: $ 63935 (Total Sales in $Millions) |
|
OPERATING MARGIN: 18.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 76.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 5.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: PHILIP MORRIS COS INC |
62.3 | 52.8 |
| #2: BRITISH AMERN TOB PLC -ADR |
18.7 | 13.6 |
| #3: RJR NABISCO HLDGS CORP |
13.0 | 5.6 |
| #4: LOEWS CORP |
3.0 | 59.2 |
| Total of #1-4: | 97.0 | 24.4 |