BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 2752
INDUSTRY: COMMERCIAL PRINTING, LITHOGRAPHIC
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
4
1997 SALES FOR THE INDUSTRY:
$ 1473

(Total Sales in $Millions)
OPERATING MARGIN:
7.6
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
76.7
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
15.8
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
BIG FLOWER HOLDINGS INC
93.5 9.7
#2:
MEDIA ARTS GROUP INC
3.2 29.4
#3:
CUNNINGHAM GRAPHICS INTL INC
2.4 21.6
#4:
MASTER GRAPHICS INC
0.9 -2.4
Total of #1-4: 100.0 9.8

Industry Measures

Quartile Ranking

SIC Finder