BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 4899
INDUSTRY: COMMUNICATIONS SERVICES, NEC
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
27
1997 SALES FOR THE INDUSTRY:
$ 14441

(Total Sales in $Millions)
OPERATING MARGIN:
12.0
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
152.2
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
50.7
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
GENERAL MOTORS CORP
84.3 10.4
#2:
PANAMSAT CORP
4.4 5.2
#3:
COMSAT CORP -SER 1
1.7 13.5
#4:
PREMIERE TECHNOLOGIES INC
1.6 12.3
Total of #1-4: 91.9 7.9

Industry Measures

Quartile Ranking

SIC Finder