BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 4899
INDUSTRY: COMMUNICATIONS SERVICES, NEC
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
28
1997 SALES FOR THE INDUSTRY:
$ 2642

(Total Sales in $Millions)
OPERATING MARGIN:
12.8
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
357.7
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
52.7
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
PANAMSAT CORP
23.8 5.2 6.4
#2:
COMSAT CORP -SER 1
21.3 4.9 7.9
#3:
PREMIERE TECHNOLOGIES INC
8.7 -25.2 -10.4
#4:
LODGENET ENTERTAINMENT CORP
5.1 -51.2 -3.5
Total of #1-4: 59.0 -1.9 3.6

Industry Measures

Quartile Ranking

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