BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 2052 |
| INDUSTRY: | COOKIES AND CRACKERS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 6 |
|
1997 SALES FOR THE INDUSTRY: $ 28587 (Total Sales in $Millions) |
|
OPERATING MARGIN: 11.1 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 105.0 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 3.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: RJR NABISCO HLDGS CORP |
59.7 | 3.9 | 9.4 |
| #2: NABISCO HLDGS CORP -CL A |
30.6 | 10.3 | 12.0 |
| #3: KEEBLER FOODS CO |
7.2 | 28.1 | 27.4 |
| #4: LANCE INC |
1.7 | 16.1 | 26.1 |
| Total of #1-4: | 99.1 | 6.4 | 10.6 |