BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3421 |
| INDUSTRY: | CUTLERY |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 5 |
|
1997 SALES FOR THE INDUSTRY: $ 3203 (Total Sales in $Millions) |
|
OPERATING MARGIN: 38.4 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 103.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 7.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: GILLETTE CO |
90.0 | 39.5 |
| #2: AMERICAN SAFETY RAZOR |
5.7 | 14.9 |
| #3: LIFETIME HOAN CORP |
3.1 | 16.7 |
| #4: ACME UNITED CORP |
1.0 | 10.2 |
| Total of #1-4: | 99.8 | 37.2 |