BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3523 |
| INDUSTRY: | FARM MACHINERY AND EQUIPMENT |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 14 |
|
1997 SALES FOR THE INDUSTRY: $ 38292 (Total Sales in $Millions) |
|
OPERATING MARGIN: 0.1 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 0.7 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 11.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: DEERE & CO |
33.0 | 23.2 | 0.2 |
| #2: KUBOTA CORP -ADR |
24.0 | 8.2 | 0.1 |
| #3: CASE CORP |
15.7 | 18.0 | 0.2 |
| #4: NEW HOLLAND NV |
15.1 | 44.0 | 0.3 |
| Total of #1-4: | 87.9 | 19.7 | 0.2 |