BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 7011 |
| INDUSTRY: | HOTELS,MOTELS,TOURIST COURTS (LODGING) |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 59 |
|
1997 SALES FOR THE INDUSTRY: $ 18224 (Total Sales in $Millions) |
|
OPERATING MARGIN: 16.1 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 167.8 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 12.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: MARRIOTT INTL INC |
38.5 | 14.2 |
| #2: HILTON HOTELS CORP |
15.0 | 21.8 |
| #3: HOST MARRIOTT CORP |
6.0 | 7.7 |
| #4: PROMUS HOTEL CORP |
5.6 | 11.8 |
| Total of #1-4: | 65.0 | 9.6 |