BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 7011
INDUSTRY: HOTELS,MOTELS,TOURIST COURTS (LODGING)
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
59
1997 SALES FOR THE INDUSTRY:
$ 18224

(Total Sales in $Millions)
OPERATING MARGIN:
16.1
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
167.8
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
12.0
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
MARRIOTT INTL INC
38.5 14.2
#2:
HILTON HOTELS CORP
15.0 21.8
#3:
HOST MARRIOTT CORP
6.0 7.7
#4:
PROMUS HOTEL CORP
5.6 11.8
Total of #1-4: 65.0 9.6

Industry Measures

Quartile Ranking

SIC Finder