BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2451 |
| INDUSTRY: | MOBILE HOMES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 8 |
|
1997 SALES FOR THE INDUSTRY: $ 6012 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.3 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 27.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 11.8 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: CHAMPION ENTERPRISES INC |
27.9 | 23.2 |
| #2: FLEETWOOD ENTERPRISES |
23.7 | 25.5 |
| #3: OAKWOOD HOMES |
16.1 | 26.2 |
| #4: CLAYTON HOMES INC |
13.8 | 43.8 |
| Total of #1-4: | 81.4 | 26.7 |