BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 2096
INDUSTRY: POTATO CHIPS, CORN CHIPS AND SIMILAR
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
4
1997 SALES FOR THE INDUSTRY:
$ 10597

(Total Sales in $Millions)
OPERATING MARGIN:
17.1
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
66.9
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
6.8
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
PEPSICO INC
97.9 25.7
#2:
GOLDEN ENTERPRISES
1.3 9.4
#3:
PRO-FAC COOPERATIVE INC
0.6 22.1
#4:
POORE BROTHERS INC
0.1 -13.0
Total of #1-4: 100.0 25.5

Industry Measures

Quartile Ranking

SIC Finder