BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3661 |
| INDUSTRY: | TELEPHONE APPARATUS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 86 |
|
1997 SALES FOR THE INDUSTRY: $ 140574 (Total Sales in $Millions) |
|
OPERATING MARGIN: 8.0 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 87.9 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 20.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: MATSUSHITA ELECTRIC -ADR |
23.7 | 7.2 |
| #2: LUCENT TECHNOLOGIES INC |
18.8 | 11.0 |
| #3: NORTEL NETWORKS CORP |
11.0 | 11.6 |
| #4: BCE INC |
10.7 | 10.4 |
| Total of #1-4: | 64.1 | 9.0 |