Reasons “Why Not” Company: Industry Examples»

Reasons "Why Not" Company: Industry Examples»

Reasons "Why Not" Company

Industry Example #1

REASONS WHY NOT COMPANY

California Commercial Healthcare Market

(% of loss)

Explanation: Rather than show the reasons for an individual company's elimination, this chart shows the reason for the elimination of all companies in the market during the period under study. This information reflects the final elimination stage, Evaluation Failure.

In this industry, companies lost out in competition for Positive Volatility volume in this industry due primarily to shortcomings in Convenience and Price. If this were an individual company, the company's Performance Innovation program should focus first on correcting its Convenience and Price shortcomings.

Reasons "Why Not" Company

Industry Example #2

REASONS WHY NOT COMPANY

Coated Paper Market

(% of loss)

Explanation: Customers eliminated competing companies during Evaluation in the Coated Paper market primarily due to their not having a reputation for Reliability. Were this the conclusion for an individual company, it should make improvement in its Reliability, a primary focus of its Performance Innovation program.

Reasons "Why Not" Company

Industry Example #3

REASONS WHY NOT COMPANY

Commercial Printing Market

(% of loss)

Explanation: Customers eliminated companies in the Commercial Printing market primarily due to their not having a particular Function. Were this the conclusion reached by an individual company, that company should focus on its ability to develop industry leading Functions as part of its Performance Innovation program.

Reasons "Why Not" Company

Industry Example #4

REASONS WHY NOT COMPANY

Less-Than-Truckload Market

(% of loss)

Explanation: Customers eliminated companies from further consideration in the Less-Than-Truckload market primarily due to Convenience and, secondarily, due to Reliability and Price. Were these the conclusions reached by an individual company, it should focus its Performance Innovation program first on improving Convenience and next, Reliability. Its Pricing Policy should also be a subject of examination.

Reasons "Why Not" Company

Industry Example #5

REASONS WHY NOT COMPANY

Truck Manufacturing Market

(% of loss)

Explanation: Customers eliminated suppliers from further consideration in the Truck Manufacturing industry primarily due to Price, secondarily, due to Reliability. Were these the conclusions reached by an individual company, its Performance Innovation program should examine its performance on Reliability and Convenience. Perhaps, more importantly, the company should also re-examine its Pricing Policy.