SELF TEST #13: Identifying Reasons for Negative Volatility

Test #1:

What is Value?

Test #2:

What is Performance?

Test #3:

How do customers buy?

Test #4:

How do you determine what Value you offer your customers?

Test #5:

How does Negative Volatility hurt our company?

Test #6:

How is it possible for a company to gain share without outperforming the industry on penetration of new customer volume.

Test #7:

Where are competitors in an industry most likely to fail in their customer relationships?

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