SELF TEST #19A: Type of Industry and Its Profitability
When should a company spend time and money to develop specific forecasts of future prices?
What rough guideline might we use to determine whether an industry has low marketing and sales expenses?
What is Price?
When is Price likely to go up in a market?
When is Price likely to go down in a market?
What levels of return on equity make an industry a high or low return industry?
Why are high returns a potential problem for an industry?
What is defensive pricing?
What is offensive pricing?
What is the practical effect of a Price?
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