SELF TEST #20: Setting Objectives and Pricing Guidelines

Test #1:

Before Last Look develops in a marketplace, what might we expect to see as prices for similar products from one competitor to the next?

Test #2:

How do we assess the likelihood that a competitor will follow us in a price change, either up or down?

Test #3:

How do we explain price premiums in a market?

Test #4:

What is a Peer?

Test #5:

What is a Price Shaver?

Test #6:

What is the difference between a Price Shaver and a Price Leader?

Test #7:

What prices do Peers receive compared to one another?

Test #8:

What is a Leader's Trap?

Test #9:

Explain Last Look.

Test #10:

Compare Price Leverage to Price Information.

Test #11:

How does the competitor's knowledge of our price move affect our pricing plans?

Test #12:

What effects does Last Look have on a marketplace?

Test #13:

Where do lower prices originate in Hostile markets, where prices and returns are already low?

Test #14:

What determines a competitor's capacity to counteract our price change?

Test #15:

What are Price Gaps from one competitor to another before and after Last Look?

Test #16:

In a Hostile marketplace, who is responsible for the majority of price declines?

Test #17:

What does it mean if a competitor has more Positive Volatility on price than average in the industry?

Test #18:

What are the typical Defensive pricing guidelines?

Test #19:

What are the typical Offensive pricing guidelines?

Test #20:

What objectives would any pricing policy have?

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