SELF TEST 20C: Company Pricing Objectives and Guidelines

Test #1:

What objectives would any pricing policy have?

Test #2:

When an industry is in overcapacity, what are the basic rules of pricing?

Test #3:

When prices are rising and we are short of capacity, should we allocate our product evenly across all customers?

Test #4:

When the Company is out of capacity, what are its basic pricing rules?

Test #5:

When the Company raises its prices, how much should the resulting value proposition leave the customer in savings?

Test #6:

What are the typical Defensive pricing guidelines?

Test #7:

What are the typical Offensive pricing guidelines?

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