SELF TEST 20C: Company Pricing Objectives and Guidelines
What objectives would any pricing policy have?
When an industry is in overcapacity, what are the basic rules of pricing?
When prices are rising and we are short of capacity, should we allocate our product evenly across all customers?
When the Company is out of capacity, what are its basic pricing rules?
When the Company raises its prices, how much should the resulting value proposition leave the customer in savings?
What are the typical Defensive pricing guidelines?
What are the typical Offensive pricing guidelines?
Next: Answer Sheet