SELF TEST #21: Price Change Opportunities

Test #1:

Why would a company reduce its prices?

Test #2:

Where might a company find opportunities to reduce prices to gain additional share?

Test #3:

Why would a strong Industry Leader keep its prices low?

Test #4:

What are the patterns of opportunities to increase price?

Test #5:

What happens when one of the industry's Very Large customers obtains a new low price in the market?

Test #6:

How fast do new low prices spread in a marketplace?

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