SELF TEST 22: Changing the Pricing Process
What does a Pricing Policy include?
What determines the frequency of price changes?
What control does the Company have on the frequency of price changes and on the amount of price movement?
How might a company change its profitability in a customer relationship without changing the price in the relationship?
What does it mean to change the level at which the Company sets its price?
What are the major levels at which a Company may set prices?
How does it help the Company to change the level of price?
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