SELF TEST 22: Changing the Pricing Process

Test #1:

What does a Pricing Policy include?

Test #2:

What determines the frequency of price changes?

Test #3:

What control does the Company have on the frequency of price changes and on the amount of price movement?

Test #4:

How might a company change its profitability in a customer relationship without changing the price in the relationship?

Test #5:

What does it mean to change the level at which the Company sets its price?

Test #6:

What are the major levels at which a Company may set prices?

Test #7:

How does it help the Company to change the level of price?

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