SELF TEST #26: Identify the Profit Increase from the Improvement in the Mix of Customers
What types of customers, by profitability, are there?
How would the Company estimate the likely profitability of a customer it does not serve?
Should a company refuse to serve a Very Large customer with prices so low that the customer is almost certain to be a Non-core customer?
How does an improvement in customer mix help the Company close its financial performance gaps?
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