SELF TEST #4: Creating the Customer Size/Supplier Role Matrix
What is the Size/Role matrix?
What is the definition of a size-based segment in the market?
What use can we make of the Size/Role matrix?
What is the meaning of a Size/Role matrix where there are five or more suppliers in the customer relationships?
If we look at the Size/Role matrix over time, what information would it produce for us?
What is the Heart of the Market?
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