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Overview
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Contact Info
Board of Directors
Basic Strategy Guide
Activities
Activity 1: Segment Customers
Activity 2: Develop New Products and Services
Activity 3: Develop a Pricing Policy
Activity 4: Manage Costs
Index
Diagnose
Segments
Value of Customer Relationship
Part 2: Sources of New Market Share
Target Segments
Products and Services
Customer Decisions on Benefits
Innovation for Customer Cost Reduction
Ability of Competition to Copy
Priorities
Pricing
Industry Price Outlook
Company Price Environment
Price Change Opportunities
Pricing Process
Price Segments and Components
Costs
Quantifying Cost Reduction Objectives
Measuring Current Economies of Scale
Improve
Segments
Directions
Innovation Ideas
Products and Services
Directions
Innovation Ideas
Pricing
Directions – Reduce Price
Innovation Ideas – Reduce Price
Directions – Raise Price
Innovation Ideas – Raise Price
Costs
Directions
Innovation Ideas
Tools
Symptoms and Implications
SYMPTOMS AND IMPLICATIONS: SEGMENTS
SYMPTOMS AND IMPICATIONS: PRODUCTS AND SERVICES
SYMPTOMS AND IMPLICATIONS: PRICING
SYMPTOMS AND IMPLICATIONS: COSTS
Index
Analyses
Analyses: Segments
Analyses: Products and Services
Analyses: Pricing
Analyses: Costs
Analyses: Index
Perspectives
Perspectives: Segments
Perspectives: Products and Services
Perspectives: Pricing
Perspectives: Costs
Perspectives: Index
Videos
Videos: Segments
Videos: Products and Services
Videos: Pricing
Videos: Costs
Alphabetic Video Index
Numeric Video Index
Audios
Audio Tips: Segments
Audio Tips: Products and Services
Audio Tips: Pricing
Audio Tips: Costs
Alphabetic Audio Index
Numeric Audio Index
Glossary of Terms
SIC Finder
Blog
Articles by Category
Article Numerical Index
Worksheets
