Improve Your Ability to Set Prices

Effective pricing demands that you understand how customers view your price for performance and how that compares with the pricing of your competition.

PROBLEMS indicating a need to set better pricing:
SOLUTION: More Effective Pricing
  • Find opportunities to improve revenues with better pricing
    • Future prices and margins: Where are prices heading?
    • Pricing guidelines: How can you price strategically?
    • Near-term opportunities: Can better pricing improve your margins?
    • Competitive responses: Will competitors respond to your price leadership?
  • Use components of price to change pricing
    • Alternative pricing levels: Can you get better control of price discounts?
    • Five most important components of price: Can you use more components for better pricing?
HOW: We suggest you follow Four Steps

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