Develop New Products and Services to Gain More Market Share
Determine the most important new products and services for your target customers.
What steps should I take?
We have designed StrategyStreet to work in levels. You begin with the most basic level and proceed to more complex levels only as you find the greater detail necessary and helpful.
Consider each of the steps below for your situation and then use only those that offer you immediate help.
Step 1. Watch the Three Videos in the Overview of Products and Services Series
These videos (Videos 69-71) describe how to look at products and services in your market, what to expect as your market matures and what to do about these developments. These videos are an excellent introduction to products and services and provide much needed context for your next steps. Each of the three parts of this video series will take about twenty minutes to view.
(You will also find a link to these videos under Tools/Videos/Products and Services on the navigation bar.)
Step 2. Answer the Products and Services Questions in Board of Directors
If you would like to understand the products and services in your market, begin by reviewing the products and services questions, Questions 4-6, in the
Board of Directors section of StrategyStreet.
There are three questions regarding products and services in this section of StrategyStreet. These are the most basic products and services questions you face. Review each of these questions to determine whether you can answer them to your satisfaction. If you would like to pursue these questions in more detail, go to Step 3.
If you feel you have a good understanding of your market and simply wish to develop new ideas, skip to Step 4.
(You will also find a link to Board of Directors questions on the navigation bar.)
Step 3. Complete Steps 13 to 18 in the Basic Strategy Guide
Each of these steps in the
Basic Strategy Guide helps you understand products and services in your market, and the company's situation in the market, in more detail. Each step outlines a specific analysis for you to do. It shows you what the completed analysis looks like, and tells you how to do it. The step explains why the analysis is important, advises you on what to expect to see, and then recommends an action or decision you might take at the completion of the step.
You may find that you need more information than these steps provide. If so, at the bottom of each step you will find a link entitled "More Information," click on this link to go to the Advanced Site of StrategyStreet, where we discuss the concepts in the greatest detail.
Step 4. Develop Entirely New Products and Services
If you are satisfied with your understanding of your market products and services today, you are ready to develop new products and services in your market. To develop these new products and services, use the Improve/Products and Services section of StrategyStreet. Use the many ideas in this section to develop new customer products and services based on your core customers' unmet needs.
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