Manage the Cost Structure to Reduce Unit Costs

This is for use in the show me video only.

We have designed StrategyStreet to work in levels. Begin with the most basic level and proceed to more complex levels only as you find the greater detail necessary and helpful. Consider each of the steps below for your situation and then use only those that offer you immediate help.
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1. WATCH

Step 1. Watch the Three Videos in the
Overview of Costs Series

These videos describe how to look at costs in your market, what to expect as your market matures and what to do about these developments.
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2. EVALUATE

Step 2. Answer the Cost Questions in
Board of Directors

Review the Cost questions, Questions 9-10, in the
Board of Directors section of StrategyStreet. Determine whether you can answer them to your satisfaction.
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3. DIAGNOSE

Step 3. Complete Activity Four: Steps 24 to 30 in the
Basic Strategy Guide

Each step outlines a specific analysis for you to do. It shows you what the completed analysis looks like, and tells you how to do it. Each step explains why the analysis is important, advises you on what to expect to see, and then recommends an action or decision you might take at the completion of the step.
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4. IMPROVE

Step 4. Develop a New Cost Structure

Use the
Improve/Costs section of StrategyStreet to develop a more competitive cost structure in each cost function of your business.
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