Improve Your Ability to Set Prices

PROBLEMS indicating a need to set better pricing:

  • Customers’ insistence on greater price discounts

  • Successful low-end competitors

  • Third place relationships with the industry's largest customers

  • New entrants to the market

  • Last Look” spreading rapidly in the market

  • Falling price environment for the industry

SOLUTION: More Effective Pricing
  • Find
    opportunities to improve revenues with better pricing

    • Future prices and margins: Where are prices heading?

    • Pricing guidelines: How can you price strategically?

    • Near-term opportunities: Can better pricing improve your margins?

    • Competitive responses: Will competitors respond to your price leadership?

  • Use
    components of price to change pricing

    • Alternative pricing levels: Can you get better control of price discounts?

    • Components of price: Can you use more components for better pricing?

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