Segments: New Perspective on How to Create Successful Product and Service Innovations

Here's What's New on StrategyStreet

Earlier, we made a significant upgrade to our brainstorming ideas on developing product and service innovations. This upgrade was the result of nearly two years of work. It produced several hundred ideas and two thousand examples.

For some of you, the question of innovation by need may not require that much information and work. For you, we have written a Perspective entitled, “Patterns of Product and Service Innovation.” In this Perspective we reduce the task of product innovation to finding answers to eleven questions. We illustrate the answers to these eleven questions with many examples drawn from our database.

We hope you find this new Perspective helpful. You may access it by clicking on Tools/Perspectives/Index on the navigation bar once you have logged on to

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