We explain this concept in:
Board of Directors
Question 7: Where are prices and margins heading over the next few years?
Question 8: How will the company exploit industry prices to gain share and increase profitability?
Basic Strategy Guide
Activity 3: Develop a pricing policy to improve the company's market share and returns
Diagnose Pricing: Diagnose Pricing
Diagnose Pricing: Introduction
Diagnose Pricing: Summary Points