Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

A.
Warnings and advice

No.	SIC	Year	Note
1	3630	2005	Kitchen-appliance manufacturers are looking for designs not focused on stainless steel to try and reinvigorate the market. BSH Home Appliances will release a new teppanyaki griddle at $1,999.
2	5812	2003	Once McDonald’s bought Donatos Pizza it increased the capital spending per unit by 70% but only got a 20% increase in revenues. The average break even rose to about 1.3 million per unit.
3	5812	2001	Chuck E. Cheese's remodeled stores have had a 6-7% increase in sales. 27 stores have been remodeled in Chicago, San Diego, St. Louis, and Tampa. It plans to remodel 100 stores by the end of 2001 so that 40% of its restaurants will be done.
4	5812	2002	Subway sandwiches still dominate the sandwich arena with 13,200 stores in the U.S. In the past, the chain competed with fast food purveyors on price, but 18 months ago it started going after more affluent customers and the chain now offers a variety of breads. Some of the nation's other fast food chains are looking to increase their sales growth by adding gourmet sandwiches on premium breads to their menus.
5	6798	2001	As the economy slows down, consumers and companies are scaling back on travel expenses, choosing low-frills or no-frills hotels over luxury brands. People are opting for minimalist service, with no pampering, cuddling or complimentary gifts.

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