Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
1. Add new appeal to the senses
F. Taste
Add branded ingredients
| No. | SIC | Year | Note |
| 1 | 2026 | 2003 | Dean Foods Co., the nation's biggest dairy processor and distributor is pulling a profit by finding variations on boring old milk. Its Morningstar line – which includes Hershey's flavored milk products, International Delight coffee latte – is growing. |
| 2 | 5812 | 2001 | 45% of Morrison Management's hospital business is feeding patients while the rest is feeding hospital staff. At retirement homes, Morrison offers restaurant-style service with menus. It also brings in outlets like Pizza Hut and Subway to spice things up. |
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