Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
B. Project an image of the or capabilities of the firm
Market share leader
| No. | SIC | Year | Note |
| 1 | 1382 | 1988 | Schlumberger is the dominant player in oil field services, and offers the most complete line of services. Baker Hughes offers the fullest line of usable products in oil field industry. |
| 2 | 3571 | 1987 | Tandem has 80% of the fault-tolerant computer market share: its systems designed to fail rarely, if ever. |
| 3 | 3599 | 2002 | OmniVision has landed some important contracts. Last month Motorola Inc. announced it will use OmniVision's chips in its new CameraPhones. Shortly before that, Sony Ericsson said it will also be using the chips in its clip on camera accessories for its cell phones. The chips also appear in products from Sumsung, Polaroid, and Concord Camera Corp. |
| 4 | 3751 | 2003 | Harley-Davidson Inc. worries about creating new machines every year without losing the long-standing image for stylish, powerful motorcycles. The company has turned to attracting more women, more younger buyers, and the guys who need lower seats. |
| 5 | 3841 | 1999 | The CEO of Cryolife promoted his company by giving away liquid nitrogen freezers to his loyal customers. Cryolife has 80% of the human heart valve business. |
| 6 | 4800 | 2003 | Verizon offers its customers a Worry Free Guarantee which has several features. The first feature is participation in the largest nationwide wireless network. |
| 7 | 4832 | 1997 | Since it operates a leading syndicator and radio network in conjunction with an expansive radio station portfolio, Jacor may be better able to attract and retain highly sought after on-air talent by providing them with broader opportunities. |
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