Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

C. Project an image of the values of the firm

Ethnic-oriented

No.	SIC	Year	Note
1	2032	1987	Campbell's soup trying to adopt regional marketing: made a spicier version of its Nacho Cheese Soup only available in the West and Southwest. But it isn't planning to make more than two Nacho Cheese soups: production too expensive.
2	2082	2000	U.S. and foreign brewers are pushing newer Latin imports and some U.S. brewed look-alikes in hopes of repeating the kind of rocketing growth Corona made. Anheuser-Busch came out with a new tequila-and-lime beer called Tequiza.
3	2086	1993	Arizona iced tea has unique packaging: Southwestern look. They're four oz. larger than competitors' 12-ounce containers.
4	2389	2003	Nautica has been experiencing bad times since 1997. Styles have changed from the preppy look to a more urban look with designers like FUBU, Phat Farm, and Sean John.
5	4481	1993	Carnival renovated a 37-yr-old ship to cater to Latin Americans. Only Spanish and Portuguese are spoken on the ship, and Latin American food, music and entertainment are offered.
6	5812	2000	The Olive Garden Italian restaurant chain has had 23 straight quarters of same store sales growth. That's due to the chain's focus on bringing authentic Italian dishes to U.S. consumers. In 1999, Olive Garden opened a restaurant in Italy. It is used to come up with dishes to add to its U.S. menu. It also opened a culinary institute where staff can learn more about Italian cooking.

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