Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

D. Suggest personal characteristics of the user of the product

Stylish

Artistic

No.	SIC	Year	Note
1	2000	3571	Apple has revolutionized product design with the iMac's exciting colors and contours. Apple has come out with a see-through plastic keyboard and a sleek mouse. Apple also unveiled their new 8-inch power cube.
2	2000	3571	Apple Computers' CEO uses the company's computers as artistic mediums, producing the most fashionable, stylish, and artistic computers in the world. These innovations of Apple's designs spread into the rest of the PC market, affecting the products of more standardized companies like Dell and Compaq.
3	1990	3999	Alessi's kitchen utensils sell on image and design more than function. Form beats function. They're designed by artists, and are now found in museums.
4	1003	6512	While corporations, especially ones in financial straits, have been hitting the brakes on artwork during these tough economic times, office landlords increasingly are picking up the slack. Art consultants from New York to San Francisco report that business is brisk among office-building owners and property managers looking to acquire art to display in building lobbies and exteriors. Landlords are finding it important to distinguish their buildings from one another. But instead of buying the art, a growing number of commercial landlords are leasing it. Such leases, which typically run for three years, cost about 20% of the price of purchasing such works. The cost of leasing art is not only tax deductible as a business expense, but can be passed along to tenants as part of the operating costs for the common areas of the building.

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