Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
2. Associate the company or the product with an image to increase customer pleasure in using the product
D. Suggest personal characteristics of the user of the product
Other
| No. | SIC | Year | Note |
| 1 | 2000 | 1993 | An effort to make Pillsbury's traditional cookie dough seem more homemade had been a hit. |
| 2 | 2082 | 2000 | The St. Louis brewer, Anheuser, is also test-marketing Rhumba, a citrus-tasting beer in a clear bottle, in a few Florida markets. Rhumba's Cuban dance name, its taste and a label claiming a "natural flavor of Caribbean rum" are all aimed at reminding customers of island fun. |
| 3 | 2082 | 2000 | While Corona enjoys support from Mexican-Americans, only about a fifth of its drinkers are Hispanic. The rest are American mainstream drinkers drawn in part by a marketing effort that on TV and radio portrays an idyllic, sunny Mexico. |
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