Final Customer Purchasing from the Product Producer

Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the custromer's sense of security with the product

b.
The product works

No. SIC Year Note
1 0 1988 W. Germany does so well because it puts huge emphasis on quality and service. German business has long received high marks on quality, prompt delivery, & service after the sale.
2 1521 2004 In the past two years, KB Home homebuilder has moved forcefully to build a new image, instituting a bevy of changes. The fifth largest U.S. homebuilder has worked to produce training programs for contractors and builders. It has also instituted a "Say Yes" program to handle customer complaints faster.
3 3448 1997 End-users of Butler's building systems want better surface appearance, flatness, and coating quality. Most international customers and a growing number of domestic customers are seeking ISO 9000-certified suppliers.
4 4513 2000 Airborne started having problems in 1997 as e-mail became popular (cutting overnight shipments down) and rivals began targeting Airborne's weaknesses. The U.S. Postal Service hurt FedEx and UPS by adding delivery confirmation for its Priority Mail service.
5 8082 2002 Odyssey Healthcare is a Dallas-based hospice company that puts its emphasis on service. Its nurses treat patients with special care and the company provides a grief and spiritual expert to each family.

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