Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

B.
We can fix problems promptly

No. SIC Year Note
1 2800 1996 Sigma's strengths are high-quality products and superior customer service. Dependable quality is vital in research products, and Sigma usually fills orders the next day.
2 3621 1997 Baldor is more than just a manufacturer of a commodity product, it is a service company. It becomes a value added, solutions provider to its customers by: (i) offering more customized products than its competitors; (ii) guaranteeing quick delivery time.
3 4131 1998 Greyhound shut down the failed reservation system, increased the staff answering customer phone inquiries and bulked up on terminal service-personnel.

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