Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer's sense of security with the product
C. Your investment is safe
Allow personal inspection of product
| No. | SIC | Year | Note |
| 1 | 3711 | 2004 | Chrysler will put better equipped vehicles into rental fleets, in hopes that more appealing models will attract renters to Chrysler showrooms. The vehicles won't be the typical stripped-down, low-end models. The cars will be sent to 10 to 12 major cities where the company wants to add customers. This is part of a move by Detroit's Big Three car companies to regain attention after problems with quality. General Motors is promoting its cars by offering 24-hour test-drive programs. |
| 2 | 3715 | 2003 | Yellow Transportation is one of Volvo truck company's biggest customers. To win Yellow over to Volvo engines on new vehicles, it let the buyer heavily test the engines on the road and sweetened the warranty. |
<< Return to Use Steps