Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer.
Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A. Knowledge

B. Resources

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

2. Associate the company or the product with an image to increase customer pleasure in using the product

3. Increase the customer's sense of security with the product

   1. Warnings and advice

   2. Your investment is safe

   3. YOUR PERSON IS SAFE

      1. Locate near health facility Examples>>

      2. Remove sources of customer anxiety Examples>>

<<Return to Acquire Steps