Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

C.
Experience: Enhance the experience the customer has with the product

4. Entertain the customer while waiting for or using the product

C.
Provide food while customer waits for or uses the product

No. SIC Year Note
1 4512 1990 Delta has been conducting research to find out what amenities airline passengers want. Result is that it plans to serve hot, well-brewed coffee.
2 4512 1994 On-flight catering companies are targeting international airlines (higher growth customers) because people need to eat meals on longer flights. In order to reduce meal costs for the airlines, many began downgrading to cold food from hot meals.

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