Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION

CHOICE 3 COMPONENT: CHANGE THE LIST PRICE

No. SIC Year Notes
1 3312 2009 Many stainless steel makers, facing high operating costs, are increasing prices despite weak demand. Universal Stainless & Alloy Products Inc. has boosted prices 5% to 6% twice since the beginning of May. Other producers are following suit. Unlike mill increases announced in recent years, this is obviously not driven by increasing global demand, but rather by fixed costs being proportioned over lower demand. Mining companies, aluminum makers, and other manufacturers with high material and production costs are grappling with the same issue. The stubbornly high costs of running mines and smelters has forced many miners to shut operations.

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