BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 5961
INDUSTRY: CATALOG, MAIL-ORDER HOUSES
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
57
1997 SALES FOR THE INDUSTRY:
$ 26446

(Total Sales in $Millions)
OPERATING MARGIN:
4.1
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
56.1
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
33.7
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
SPIEGEL INC -CL A
11.6 1.8
#2:
CORPORATE EXPRESS INC
9.2 4.8
#3:
MICRO WAREHOUSE INC
8.0 7.4
#4:
COMCAST CORP -CL A SPL
7.9 9.8
Total of #1-4: 36.7 7.3

Industry Measures

Quartile Ranking

SIC Finder