Raise Prices to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION

CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE

No. SIC Year Notes
1 2095 1990 Last year, coffee producers converted their can size to 13 oz. from 16 oz. Consumers didn't view this as value added, though the producers claim the smaller cans yield the same # of cups.

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