Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 3290 | 1997 | Owens Corning trying to sell product systems where all products work together. |
| 2 | 5812 | 2000 | One common and classic tactic is to change customers' choices or reframe the price war in the minds of customers. McDonald's did it successfully when it faced Taco Bell's 59 cent taco strategy in the 1980's, bundling burgers, fries, and drinks into "value meal" at an attractive price. |
| 3 | 8062 | 2002 | Instead of charging a flat fee for its services, the company asks for a percentage of the cost savings it realizes for its clients. |
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