Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A TOP TIER STANDARD LEADER

CHOICE 3 COMPONENT: CHANGE CONVENIENCE AND PRICE TOGETHER

No. SIC Year Notes
1 4813 1993 Sprint's "Priority" long-distance plan includes the service of Sprint regularly reviewing customer accounts and automatically putting the customer into a lower-priced service if the customer qualifies.

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