Raise Prices to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENTS: CHANGE THE LIST PRICE ON SUPPORT PRODUCT
| No. | SIC | Year | Notes |
| 1 | 2111 | 1993 | Philip Morris said it planned to boost prices of its cheapest cigarettes by about a dime a pack at retail (at the same time as lowering prices of higher-priced products). The moves would narrow the gap in cost between the heavily marketed brand-name cigarettes and the discount smokes to about 40 cents a pack from about 90 cents three months ago. |
| 2 | 2711 | 2002 | The website of The New York Times offers almost all of the features readers see in their paper version, free of charge. The weekday crossword is omitted, however. The online version costs $19.95 a year. At least 40,000 people think it's worth paying for. |
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