Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ESTABLISHED STANDARD LEADER / AGAINST A TOP TIER STANDARD LEADER
CHOICE 3 COMPONENT: CHANGE RELIABILITY AND PRICE TOGETHER
| No. | SIC | Year | Notes |
| 1 | 4724 | 2009 | Orbitz Worldwide Inc. reported Wednesday that its first-quarter loss widened sharply on a write-down. On Tuesday, the company launched a price-assurance program that automatically will refund customers when lower hotel rates are booked on the Website by another customer. |
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